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SEARCH ENGINE OPTIMIZATION TIPS
Key Words
To help you choose effective keywords and keyword phrases, there are two important steps. First of all, get a Thesaurus and investigate synonyms for your original keywords. Write these words down on a sheet of paper. Next, perform your keyword and keyword phrases search at the major engines.
one of the most common ways to start from is to Pay close attention to the websites that rank 1 through 10. View the source code of these pages. Pay close attention to their placement of keywords in the and <alt> tags. Next, do a search for your competitor's websites and view their HTML source code. Noticing patterns is your key to ranking above them
Image Alt
An image alt tag follows your graphic address or url in your html code. These words will be displayed in place of your graphics through an older browser or when your visitors have their graphics turned off. To fully optimize your graphics, insert several of your keywords in the alt tags of the graphics located at the top of your pages
Title Tag
Effective title tags include only relevant keyword or keyword phrases. Avoid non-indexing filler words, such as a, an, the, welcome and home page.
Meta Tags
Tags are HTML code that enable some of the major search engines to determine what keywords are relevant to this specific site. The META "description" tag will contain a description of your site. Make sure your description contains some of your relevant keywords. The META "keywords" tag will contain a listing of your keywords and keyword phrases that are relevant to your site and enable a search engine to find you.
Main Content (website text)
Not only are the html tags an important part of starting optimization for your site, but it is almost just as important to add plenty of quality content to your pages. Your text should contain each of your keywords used in different variations.
Hidden text
Some webmasters will place hidden keywords on a page and make the font color the same as the background color (for example white text on a white background). This renders the text invisible to the human eye but the search engine spiders can still see it. This results in a higher Page Rank and search engine listing for those keywords. Hidden text is often used on a doorway page. Using hidden text is a sure way to get banned from Google fast!
Hidden Links
The number of pages that link to one of your pages has a direct effect on how high your page appears in the search results (and that page's PR). As with hiding text, hiding links will also result in a ban or PR penalty.
Link Farms
A link farm is loosely defined as a page that lists links solely or mainly for the purpose of achieving a high Google PR. Free-For-All links pages are often considered link farms by Google. Be careful who you link to! Realistically, you can't control who links to you, so incoming links will not hurt your site's ranking. But you control directly who you link to so Google will ban or penalize your site for linking to a "bad neighborhood".
Selling PR
Blatantly advertising the fact that your high PR site will sell a link to another site in order to boost that site's PR is another big no-no. Selling advertising in the form of a link on your site is perfectly acceptable. Selling a link for the stated or implied purpose of increasing a site's PR is not.
Excessive Links
Google recommends having no more than 100 links on any given page. Having more than 100 links won't result in a ban but it can result in a lower PR.
If you refrain from using any of the above techniques you can avoid a Google penalty. The best way to attain a high PR and placement in the Google listings is to stay on Google's "good side".