What’s the best eCommerce marketing strategy? Which one should I be using for my eCommerce store? Which one will work for me?
It’s asked all the time:
No matter whether you’re ooh-ing over the latest BuzzFeed post, laughing at a GIF you found on Twitter, or seriously contemplating about your life after a mindblowing personal development article, the Internet IS content.
This means to market on the Internet, you’ll need content.
But, what exactly is content marketing?
Content marketing is the process of creating online material (e.g blog posts, videos, infographics, GIFs, images, etc.) that attracts your target audience. It is not used for selling directly, but as a way to educate potential customers about your product(s), develop thought leadership, and raise awareness about your brand.
One of the most powerful (yet underrated) eCommerce marketing strategies is referral marketing (also known as word-of-mouth marketing).
The reason is simple – we’re all social creatures, and we love sharing our experiences with our family and friends. It benefits us too – we help each other avoid bad experiences, and encourage each other to support places that provide an excellent experience.
That also means, whether you like or not, people are going to share about you with their friends. Wouldn’t you prefer that sharing be something positive about your brand and product?
That’s referral marketing.
Referral marketing is when you deliberately influence the process of word-of-mouth, whether it is encouraging more sharing, or positioning the sharing to be positive.
Who still reads emails?
Despite the popularity of social media and chat apps, email still remains the #1 communication channel for many. 91% of consumers check their email on a daily basis.
That means email can be your most profitable channel. The stats suggest so too.
Email marketing has found to have an ROI of 3800%. The average order value of email marketing is 3X higher than social media.
According to Convince and Convert’s research, people spend 138% more when marketed via email (as compared to those who don’t.)
So, what exactly is email marketing?
At its very core, email marketing is simply sending promotional emails to people have given you permission.
You can send all sorts of emails to your prospects and customers.
Did you know?
65% of Instagram users use their feed to look for online shopping inspiration, while also looking to discover new brands. These are users who are looking for stores like you to purchase from!
This also means that if you do not have a solid Instagram presence, you’re missing out on tons of sales.
And this is especially so if you’re selling products that are highly visual in nature.
Despite the troubles facing Mr. Zuckerberg, Facebook still remains one of the most powerful advertising platforms available to marketers.
There is no other ad platform with this level of targeting. You can choose to target your ads based on location, age, language, education, life events, interests, behaviors, and so on.
You can even add a Facebook pixel on your website, and retarget people who have visited your website but did not make a purchase.
Source: Si Quan Ong