The second most popular search engine worldwide, YouTube is one of the most powerful platforms for businesses trying to capture customers’ attention.
Along with the almost two billion YouTube account holders who visit the website monthly, there is a vast, unregistered group of youtube users who contribute to the platform’s approximately five billion daily video views.
With each video view, there is the potential to expose your ad to someone who could be interested in what your business offers.
Besides basic identifying information like age, gender, and geographic location, what other recognizable characteristics do your current customers have?
In doing so, you can increase the likelihood that the audience finds your ad to be relevant. Additionally, with Placement Targeting, you can identify specific YouTube pages you want your ads to appear on.
Utilizing targeting features like these make it much easier to ensure your ads get in front of the right customers at the right times.
In addition to letting businesses narrow in on their intended audience, YouTube Advertising grants a certain level of customizability that allows the advertisements to be more personalized than Search Ads.
Unlike Search and Shopping Ads, which need to follow strict guidelines in order to be eligible to run, YouTube Ads give businesses more freedom in choosing their advertising approach.
This wide range of possibilities truly makes YouTube one of the most dynamic and flexible advertising platforms out there.
Given the platform’s advertising capabilities, it’s surprisingly affordable for businesses of all sizes.
Under the Analytics tab in your YouTube account, you can learn more about the people who’ve viewed your ads.
Digging into this data can provide you invaluable insight into how well your ads are really doing.
For example, you can learn:
Which ads your customers are watching
Source: Brandon Bauer