Your website is more than just the virtual face of your business. It does most of the heavy-lifting when it comes to online marketing. For that reason, website maintenance is one of the key success factors for your business.
Many business owners understand that it is important to have a website, in order to get a slice of all the business that is being generated online. So they take the first step, they build a website, they even set some expectations, they want to be on the first page of Google.
Who doesn’t? Everyone builds a website because they want more business.
The first and most important aspect of not carrying out regular website maintenance is the negative impact that could have on your business.
As much as we try to preach the saying “Don’t judge a book by its cover”, the reality is that websites are subject to a high level of snap judgments that would affect someone’s perception of credibility.
So taking a step back, if your website doesn’t look modern, professional, some might question the quality of the service you’re offering.
Not checking your website on a regular basis, and performing regular maintenance tasks, might cause some issues that you wouldn’t even be aware of, but your customer would. And that could cost you business.
For that reason, you want to make sure you present your business at it’s finest through your website.
Above everything else, it’s important to understand that even though we think we’re building a website for our business, we are actually not. We are building a website for our customers, so they can find our business, find with ease all the information they need, and make it easier for them to get in touch with us, or buy our product/service. Isn’t that right?
It’s important to follow the latest web design trends, and double-check if your website is in line with them. The biggest one right now is having a Mobile Responsive website.
Stats show that more than ¾ people use a mobile device when buying something OR researching for a product or service. If your website is not Mobile Responsive it will result in a negative experience, because people will have a difficult time navigating through to find all the information they need.
If you’re not checking and maintaining your site on a regular basis, other issues might arise: broken links, contact forms not sending emails, or even worse websites not working at all.
Trust me. We’ve seen it all, a customer who came to us because they noticed their website is down, and after further checks, we’ve discovered that their website has stopped working more than 3 months ago and they weren’t even aware.
Something else which falls under good customer experience, however, we felt like it deserves its own category, is website performance.
According to different studies, over 40% of visitors drop off (leave the website), if it takes more than 3-4 seconds to load. How much could this be costing your business?
The performance of a website it’s influenced by many factors. Let’s have a look at some.
The quality of the website built itself
Reputable web design agencies will not use themes, as themes come with a lot of unnecessary built-in functionality, which will slow down your website.
As the saying goes - cheap is not always good. And this is definitely NOT the place where you should think of saving some money. Having a good hosting company plays a major factor in the performance and loading speed of a website.
That’s why we always suggest choosing a reputable company like Siteground, or Kinsta. Not only that their hosting service is great, but also, they are there when you need them, as both have an amazing customer service department.
Regular Website Maintenance
Over time, as there is new information being added to the website, new content, new plugins, comments, etc… All these might slow down the overall website performance, which includes loading speed.
Therefore, it’s always good to optimize your website database, get rid of unwanted plugins, delete all the spam comments, etc.. various tasks that should be included as part of a website maintenance service.