Tips Before You Buy a Domain Name

Use Keywords in Your Domain Name Search

Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google.

It is very hard to find a good domain with your target keywords, that’s not already taken.

You will need to be creative and combine your keywords with other words to make your domain stand out.

Keep Your Domain Name Short

While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.
We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember.
Not to mention, users will also be more prone to entering typos with longer domain names which can lead to losing traffic.

Make Your Domain Name Easy to Pronounce and Spell

You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.

If you’re planning to use your domain name to create a professional business email address, then it definitely should be easy to understand and spell for any listener.

Keep it Unique and Brandable

Your blog domain name must be unique, so you can stand out in your readers’ minds. It’s smart to research other blogs in your niche and find out what domain names they’re using.

You don’t want to accidentally use a trademark name or get accused of copying another blogger.

Avoid Hyphens in Domain Name

Never create a domain name with hyphens. Hyphens can be a sign of spam domains which you do not want to be associated with.

Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, then your users will likely end up at your competitor’s site if they forget to type in the hyphen.

Avoid Double Letters

It’s a good idea to avoid domains with doubled letters because it increases your chances of losing traffic to typos. For example, a domain like Presssetup.com will be more prone to typos and result in lost traffic.

Avoiding doubled letters will also make your domain easy to type and more brandable.

Leave Room to Expand

It’s smart to choose a domain name that’s related to your industry/niche because it gives users some idea of what your website is about. But you also don’t want to limit your long term options too much.

Act Quickly Before Someone Else Takes it

Each day thousands of new domain names are registered from all parts of the world. If you have found a domain name that you like, then don’t wait too long.

Domain names are like real estate. Thousands of people are actively looking for good brandable domain names that they can register for better rates in the future.

If you don’t act fast, then someone may go ahead and register your domain idea.