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Branding Showcase your brand – early and often
The first few seconds of your ad matter, a lot. The most effective mobile-first video ads include branding in the first three seconds and convey a brand's key message in a quick, easy to understand and attention-grabbing way.
Sound Design for sound-off, but delight with sound-on
Successful videos designed for sound-off are visually delightful, with a clear focal point and a super-clear message. Yet 60% of global Instagram Stories ads are viewed with sound on2, so add an auditory experience to your ad as well.
Attention Every moment is a chance to capture attention
With audiences swiping quickly through their feeds, your brand must make a real impact in just a few seconds. Bring your most exciting frame to the front. People consume content 41% faster on mobile News Feed than on desktop News Feed and recall content at a significantly higher rate.
Time Find the balance between the message and time
A mobile-first approach requires a different type of storytelling. Make your videos as short as they can be and as long as they need to be. Please note: shorter is better. Ads under 15 seconds work best in feed, and the top-performing Stories ads are under 10 seconds in length.
Sound Design for sound-off, but delight with sound-on
Successful videos designed for sound-off are visually delightful, with a clear focal point and a super-clear message. Yet 60% of global Instagram Stories ads are viewed with sound on2, so add an auditory experience to your ad as well.
Attention Every moment is a chance to capture attention
With audiences swiping quickly through their feeds, your brand must make a real impact in just a few seconds. Bring your most exciting frame to the front. People consume content 41% faster on mobile News Feed than on desktop News Feed and recall content at a significantly higher rate.
