Your customers spend most of their time on Facebook
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has billions of users and most of them check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. You can literally spend $5 and reach 1,000 people. It does not make sense to spend more on radio ads, television commercials, billboards, and other traditional media to reach the same audience.
Facebook advertising is fast. It drives immediate results. You can start by reaching thousands of people today. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.
Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.
Facebook advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook advertising make it more beneficial than other sources.
There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install conversion pixels on your website to track the activity. This is something that your Facebook advertising specialist will help you with.
Facebook advertising will increase your customer attribution. An attribution is a number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert. Facebook advertising will help you increase your touchpoints with your audience and leads to more conversions in the future.
Facebook advertising can fuel your email marketing efforts. You can utilize Facebook’s “lead ad” forms to capture email contacts through Facebook ads. You can also direct traffic to an external form on your website to build your email list.
A blog moves nowhere without traffic. You can use Facebook advertising to expose your blog to the masses and generate instant traffic. Through advertising your blog, you can gain more trust and credibility with your audience. Blogs are a great way to build a deeper connection with your audience. And, you can use Facebook advertising to bridge the connection between your blog and traffic.
Facebook advertising is real-time. You can look at your campaign in real-time. And, if you are unhappy with the results, you can make adjustments to your campaign immediately.
This is not possible with other forms of advertising. If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. You will have to bite the bullet and take the loss. Facebook advertising can help you cut your losses immediately and make adjustments to gain more conversions.
Still, have questions before you dive into a full-blown Facebook advertising campaign? We definitely understand. Feel free to leave your questions in the comments below and one of our Facebook ad specialists will answer them for you! or Call us to this number: +880 1706000060 or Email us: firstname.lastname@example.org